FICTIONAL DEMONSTRATION · All scores, answers and findings are illustrative.

DISCOVER / BUSINESS HEALTH ASSESSMENT

See the business.
Know what matters.

Ten connected domains. The evidence behind the scores. A clear view of what to protect, what is getting in the way, and where to focus first.

Guided onboarding with a MomentumOS advisor, with support throughout your assessment.

01 / THE CONNECTED VIEW

A shape starts the conversation.
The evidence explains it.

This fictional business has strong customer practices. Its growth constraint may sit between the sale and the start of delivery.

NORTHSTAR / ILLUSTRATIVE EXECUTIVE REPORT10 DOMAINS · 0–5 SCALE
Fictional ten-domain business health profileIllustrative scores from zero to five. Operations 2.0 and Pipeline 2.2 are the lowest scores; Customer is the highest at 4.2. All ten values and bands are available in the table below.StrategyRevenueMarketingCustomerPipelineOperationsFinancialPeopleTechnologyLeadership12345

A higher score indicates greater maturity in the example. This is not a benchmark against other businesses.

Critical 0–<1.5At Risk 1.5–<2.5Stable 2.5–<3.5Strong 3.5–<4.5Excellent 4.5–5
Read all ten scores in an accessible table
Fictional demonstration values, not client results
DomainScoreBandEvidence status
Strategy3.6 / 5StrongIllustrative
Revenue3.0 / 5StableIllustrative
Marketing2.6 / 5StableIllustrative
Customer4.2 / 5StrongIllustrative
Pipeline2.2 / 5At RiskIllustrative
Operations2.0 / 5At RiskIllustrative
Financial3.4 / 5StableIllustrative
People3.6 / 5StrongIllustrative
Technology2.8 / 5StableIllustrative
Leadership3.8 / 5StrongIllustrative

Demo calculation: ten illustrative domain values, equally weighted at 10%, produce 3.12/5. Values were chosen for this example, not calculated from real questionnaire responses. No accepted-open adjustments are applied. A real Assessment preserves category-level evidence and approved scoring rules; Pending and N/A are visible and excluded from applicable scoring.

02 / INSIDE THE TEN DOMAINS

Strengths and weaknesses,
with something behind them.

These fictional answer summaries illustrate the kind of evidence a consultant investigates. They do not establish a real-world result.

01

Strategy

3.6 / 5
Strong

The leadership team can name its target customer and annual focus. Quarterly trade-offs are not consistently recorded.

02

Revenue

3.0 / 5
Stable

Service lines and prices are documented. Margin by job is reviewed after completion rather than before commitments.

03

Marketing

2.6 / 5
Stable

Referrals and repeat demand bring enquiries. Source tracking is inconsistent across channels.

04

Customer

4.2 / 5
Strong

A named contact owns customer updates, and service issues are tracked through closure.

05

Pipeline

2.2 / 5
At Risk

Deal stages exist, but expected delivery dates are entered before an operations capacity check.

06

Operations

2.0 / 5
At Risk

Scheduling uses a shared board. Scope changes and delivery acceptance are handled differently by each lead.

07

Financial

3.4 / 5
Stable

Monthly accounts and cash planning are established. Job-level variance arrives too late to guide live work.

08

People

3.6 / 5
Strong

Core roles and development conversations are established. Backup cover for scheduling is informal.

09

Technology

2.8 / 5
Stable

The team uses a shared CRM and delivery board. Scope updates are copied manually between them.

10

Leadership

3.8 / 5
Strong

Leaders meet weekly and review exceptions. Escalation rules for changing a delivery promise are unclear.

03 / WHAT THE PATTERN SUGGESTS

From scores to decisions.

Evidence, interpretation and a test are kept separate. A low score starts an investigation; it does not prove the cause.

Strength to preserve

Customers have a clear point of contact.

Demo evidence: A named person owns updates; service issues remain visible until closure.

Why it matters: Keep that ownership when improving internal handoffs. Changing it could weaken a practice that already works in the example.

Source: fictional Customer answer summary · Illustrative support only

Cross-domain weakness

A delivery promise can outrun capacity.

Demo evidence: Sales enters dates before an operations check. Delivery leads use different acceptance practices.

Hypothesis: The missing handoff rule may create avoidable rescheduling. Review recent jobs before treating this as the root cause.

Sources: fictional Pipeline + Operations summaries · Cause needs verification

Risk to investigate

Margin feedback arrives after the decision.

Demo evidence: Job-level variance is reviewed after completion. Scope updates move manually between tools.

Potential impact: Leaders may miss a chance to challenge extra work while it is still in progress. No financial loss is claimed or quantified.

Sources: fictional Financial + Technology + Revenue summaries · Impact unmeasured

04 / THE PRIMARY CONSTRAINT

Look between the teams.

Working hypothesis: sales-to-delivery acceptance.

The illustrative growth goal depends on making promises the delivery team can keep. That makes the handoff a more useful starting point than choosing a department simply because its score is lowest.

Promise entered → capacity not checked → delivery lead reconciles the gap → customer contact manages the exception

Test the alternative: capacity itself may be inadequate, or scope may change after a sound handoff. Review a sample of recent jobs, promise dates and change records before deciding.

05 / THREE ACTIVE PRIORITIES

A focused next conversation.

Directional recommendations for the fictional business. Owners and success measures would be agreed with leadership.

01

Verify where promises break down.

Trace recent work from accepted quote to delivery start. Compare promised dates, capacity decisions and scope changes.

Evidence to bring back
A reviewed set of handoffs showing whether the main issue is acceptance, capacity or later changes.

02

Clarify the decision before the commitment.

Agree who can accept a delivery date and what information they need. Preserve the named customer contact.

Evidence to bring back
A leadership decision on accountable roles and a bounded pilot, if the handoff hypothesis is supported.

03

Make job feedback useful earlier.

Check whether current records can reveal scope and cost changes while work is active, before considering another tool.

Evidence to bring back
A verified baseline and agreement on which live signals would change an operating decision.

Verify

First 30 days

Review the handoff evidence, confirm the constraint and agree a small number of priorities.

Decide

By 60 days

If the evidence supports it, approve a bounded pilot and decide whether future-state design support is needed.

Evaluate

By 90 days

Review observed changes against the agreed baseline. Keep, adjust or stop the pilot based on what actually happened.

The Assessment diagnoses. Blueprint designs. Install establishes operational use.This 30/60/90 view illustrates possible next decisions. It is not an implementation plan, a performance promise, or included BUILD delivery. Any next engagement has its own agreed scope and authorization.

START WITH YOUR BUSINESS

What would your picture show?

Start with a free 25-minute Opportunity Snapshot with Greg. Explore whether an Assessment is the right next step.